Monday, July 3, 2017

ATTENTION!!! MISSING 3.5 mm HEADPHONE JACK. PLEASE REPORT IF FOUND....


MISSING HEADPHONE JACK...



So, as you would have come to know till now, yeah it’s true, USB type C is going to be the new standard in android phones. 3.5 mm headphone jack was there for nearly 140 long years. Lightening port in iPhones and USB type C are going to replace your old trusty 3.5 mm headphone jack in coming years.

Guess. Who started it all? 




If you guessed it Apple just because it was absent on latest iPhone 7, you will surely be surprised to know that you got it wrong this time. No it wasn't Apple instead a Chinese smartphone making company Oppo.
Yes, Oppo's Finder launched way back in 2012 lacked a headphone jack followed by their another phone R5 in 2014 only to keep Oppo R5 freaking 4.85 mm thin.






After that it was only in 2016 that another Chinese company LeEco had courage to launch LeEco Le2 and Le Max 2. It was after then Apple's iPhone 7 included earpods with lightening connector and no place for headphone jack on iPhone.

Enough of history for now, so what does it all mean for upcoming devices and what is going to be company's approach towards this new trend in smartphone industry?

Well it seems like that whether it is these Chinese companies like Oppo, Xiaomi, Lenovo, Oneplus or tech giants like Apple, no one is really pushing it's customers really hard to completely switch to new technology. This can be understood by the fact that all such companies included an adapter to plug those old trusty headphones. It is due to a simple fact that their premium customers might switch to other high-end smartphone having a headphone jack for best experience of high quality expensive headphones.

FUN FACT:

Samsung, although being leader in android smartphones, decided to keep 3.5 mm headphone jack on all it's flagships phones till now, including the latest s8 and s8+.

The usual reason stated by companies like Leco is that sound output is going to be clearer on digital USB-C connection and users will enjoy better audio experience on their new CDLA technology. Interestingly, LeEco was able to clear their inventory on very first day of sale, gathering 1.22 billion RMB.

Apple also stated their 3 main reasons on dropping headphone jack during iPhone 7 launch event.

 First being the fact that now users can use their new earpods with lightening connector at the end and continue to use their headphones using an adapter, both included in box (Seriously Apple, does this even really qualify for being a reason??).

Second reason, headphone jack takes up lot of precious internal space, so ditching it, not only created space for dual lens camera system on 7 plus model but also for a new hepatic engine.

Third reason is that they believed that wireless is the future and thus they introduced airpods (wireless earpods) for just $160.(Only Apple can do this, just Apple things)





According to industry experts,  the real reason behind this move by Apple is to open a new revenue stream. Yes that's right, there is a lot going on than that you might have expected.
 Just because lightening connector is proprietary to Apple, any manufacturer who come up with 3rd party accessories with lightening connector, has to pay Apple for each item sold. As you might have guessed till now, these manufacturers pass on this royalty fees to customers in form of higher prices. 
In the end it is a customer who suffers and Apple makes money without getting involved in this transaction.






The real problem is not the fact that Apple is charging royalty fee for their patented port, but the fact that it is as high as $4-5 per item when compared to that of HDMI cable ($0.05).

So,what does it all comes down to?

 One simply does not get a real better audio experience from these new connectors. Losing the ability to charge your device while listening to music is frustrating for some users.

We hope that these shortcomings gets sorted out in coming years. Until then, I wish everyone 

A VERY HAPPY DONGLE LIFE !!!

Sunday, January 22, 2017

SMARTPHONE INDUSTRY IN INDIA (2017)


AN INSIGHT INTO THE SMARTPHONE INDUSTRY IN INDIA


Analyzing the Present Smartphone Market Situation


Smartphone market in India is highly price sensitive due to a large diversity of income level people present in the country and more people entering the upper middle and middle class from low level. It is very important for any company to get it's pricing correct in a market where the average price of a mobile is just $100. 


Year 2016 was a fantastic year for smartphone industry in India witnessing highly aggressive pricing policy by companies and consumers enjoying best for every rupee they spent. 
In first quarter of 2016 Indian market surpassed America's smartphone market to become world's second largest smartphone market.
The smartphone shipment in 3rd quarter reached 32.3 million units, crossing 30 million mark for the first time. 

A interesting point here is growing dominance of 
Chinese OEMs since they are able to provide features comparatively at very low price level. A decent part of others in pie graph above is Xiaomi's share. Although Samsung remains at the top as always but it saw a decline in the market share due to these Chinese companies like Xiaomi, Oppo, Vivo. 
The boom in the demand in Q3 can be accounted to the festive season and various big discounts offered by amazon, flipkart and snapdeal.

What's the Big Deal?

Why are so many Smartphone Manufacturing Firms are eyeing India as their next Big Market?


Smartphone industry in India is booming these days and much of it is credited to increase in purchasing power of common man as well as highly aggressive pricing policy of products by many smartphone manufacturers.


India has the fastest-growing smartphone market in the world, accounting for 27.5 million devices sold in the second quarter of 2016, up 17 percent from the previous quarter, according to IDC. Mobile subscriptions are expected to hit 1.4 billion by 2021, according to the Ericsson Mobility Report, released in June 2016.

Since a large percentage of population in India is young, it has high demand for consumer goods like smartphones. This is what make companies to get attracted to India. Other smartphone markets like U.S. have saturated over time, but India still have large demand for smartphones.  


What changes has

MAKE IN INDIA initiative made?



Earlier companies used to import their smartphones from china and other nations to fulfill India’s ever increasing requirement. Even the domestic companies like Micromax, Karrbon, Lava, Intex were getting their phones assembled in China and then getting imported to India.


But now this scenario has changed. Indian based Smartphone manufacturing firms have setup their manufacturing units in the country and even some Chinese firms like Xiaomi, Gionee are assembling their handsets at Foxconn plant in Andhra Pradesh. As per industry sources, Chinese company LeEco will also start mobile manufacturing unit on 30th August 2016.

In Q2 2016, Make in India initiative was the primary reason for the growth of budget smartphones. The count of brands manufacturing/assembling domestically jumped from 10 to 35. It contributed to almost 70% of the total smartphone production volume during the quarter. - dazeinfo.com

It was a huge quarter for Indian brands - their share of the smartphone market was at an all-time high of 45%, while 67% of all phones shipped were made in India, according to CyberMedia Research's India mobile handset 

Read more at:
http://bit.ly/2jpSDQP

The program MAKE IN INDIA not only reduces the production cost of handsets but also increases supply to increasing smartphone consumer base in India.
India has attracted investment from 37 mobile manufacturing companies in last one year that have generated 40,000 direct jobs and 1.25 lakh indirect employment.

OPPO is planning to invest 1.5 billion yuan ($ 215 million) to build an industrial park in India to bring down manufacturing cost, according to media reports earlier last month. The company already has a factory in Greater Noida. 

Read more at:
https://goo.gl/1bzJvC

In the last one year, 37 new mobile manufacturing units have come in India helping to achieve to become a big hub of electronics manufacturing.11 crore mobile phones have been made in the country in last one year compared to 6 Crore earlier.Government has provided Rs. 10,000 Crore under Electronics Development Fund to support new entrepreneurs in the field of electronics. 

The Electropreneur Park (EP), which was inaugurated in South Campus of Delhi University, is an incubation centre set up with government funds of around Rs. 21 Crore to support incubation of up to 50 companies.

Currently, India imports electronic goods of over Rs. 3 lakh crore. The setup of Electropreneur Park is a step in direction to reach goal of bringing imports to zero by 2020 by Government.